15% off with code LABORDAYWON
15% off with code LABORDAYWON
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A motto that became a lifestyle that inspired a brand.

Driven by the idea that anything you do in your day that makes you feel like your best self, is a “day won”, the brand was built by Candice Huffine and powered by Ziel in the summer of 2017. It is believed that there is no relationship more important than the one you have with yourself, which is why DAY/WON was designed to empower you to focus on that in any way that leaves you feeling strong and unstoppable. DAY/WON challenges you to push outside your limits and ask yourself #howwasyourdaywon.

Candice Huffine

Candice Huffine has been a renowned, game-changing model in the fashion industry for almost two decades and a newly recognized runner for just 2 short years. Not one to back down from a challenge, it was a dare that led Candice to sign up for her first race and embark on a fitness journey that changed her life. This April, Candice crossed the finish line of the Boston Marathon and vowed to never tell herself she “can’t” ever again, learning that nothing in this life is impossible if you let go of fear and doubt. With an everlasting personal mission to empower women to embrace their authentic selves and love the skin they are in, Candice is combining her two passions of fashion and sport and stepping into a much dreamed about role of designer with the creation of her new brand DAY/WON. With it’s arrival she will continue sharing the message that all bodies are good bodies and all women CAN!


DAY/WON is powered by Ziel, a US-based manufacturing company whose name means goal in German and soul in Dutch. With a goal of completely sustainable production, waterless dyeing, and locally sourced fabrics, Ziel reduces waste and their environmental impact by making all garments on demand. Built by athletes and outdoor adventurers, the heart and soul of the company thrives on producing quality performance apparel while respecting and caring for the planet they love.