We Are…

100-Percent Size Inclusive.
DAY/WON is the first fully size-inclusive activewear brand in the United States. Period. Every single piece is available in sizes 0 through 32 with no exceptions. All of our styles use the best performance, sweat-wicking, compression, antimicrobial fabrics and are marathon-tested. We know that fitness isn’t a size, it’s a lifestyle, and we’re here for you every step of the way. 

Sustainably Made in the USA. 
Who run the world? Girls—and Mother Earth is our number-one. When you purchase DAY/WON, you are helping to save the planet. We use recycled materials in our signature looks and manufacture on-demand in upstate New York  to ensure that we do our part to reduce to 26 billion tons of wasted clothing that fills our world’s landfills each year. All of our prints are digitally constructed, never water dyed, to prevent the over-use of precious resources and the polluting of our oceans. 

Here for You, Babe! 
No relationship is more important than the one you have with yourself and we exist to support your biggest dreams and greatest goals. DAY/WON is driven by the idea that anything you do in your day that makes you feel like your best self is a “day won.” Our clothes are designed to empower you do absolutely anything that makes you feel strong and unstoppable. DAY/WON challenges you to push outside your limitsjust know that we have your back no matter what. Questions? We got you:

Don’t Take Our Word For It… 

Our Awards

The Best New Leggings and Shorts for High-Impact Workouts - SELF 

The Best Leggings for Curvy Runners - Women’s Running Magazine

The Best Sports Bras for Plus-Sizes - Women’s Health 

Straight from the source... 

“I adore these!! The shorts are the absolute perfect length! The waist is also high and just tight enough to stay up without being too intensely compression-y. There's also a nicely sized pocket in the back that would fit a phone or some keys and an ID, so they could be great for a run.”  —Sarah Jacoby, senior health editor, SELF 

“Activewear that might fit you better than anything you’ve ever worn.” —Suze Kauffman, Greatist 

“DAY/WON allowed me to work out in shorts without chafing for the first time since puberty.” —Colette, New York, NY 

“These leggings help me feel supported, confident and beautiful.... THANK YOU!!!” —Kanoa, Orlando, FL 

“The fabric is incredible. I am freaking in love! They perform so well too!”Tulin, Huntington Beach, CA

“Most comfortable and supportive leggings I own!"Hilary, New York, NY 


Candice Huffine

Candice Huffine, our founder and CEO, has been a game-changing model in the fashion industry for almost two decades. A few years ago, she added “marathon runner” to her résumé and realized during the training process, that there was a shocking lack of high-performance activewear for women over a size 10. When Candice crossed the finish line of the Boston Marathon in 2016, she vowed to never tell herself she “can’t” ever again, learning that nothing in this life is impossible if you let go of fear and doubt. With that spirit DAY/WON was born, extending an everlasting personal mission to empower women to embrace their authentic selves and love the skin they are in. She will never stop sharing the message that all bodies are good bodies and all women CAN!